The Seaside Town Where the English Coast Faces Backward

A Coastline Facing the Wrong Way

Hunstanton sits on Norfolk's coast, and by all logic the sea should be to the east, catching sunrise the way every other East Anglian resort does. Instead, a quirk of geography along The Wash turns the town to face west — making it one of the only seaside towns in eastern England where you can watch the sun set over open water. Locals have known it for generations. Most visitors to the UK never hear of it at all.

Striped by 100 Million Years

Beneath the Victorian promenade, the cliffs do their own quiet showing off — bands of red and white chalk and carrstone, laid down over millions of years, that turn the shoreline into something closer to a geology lesson than a beach. Low tide reveals pools, fossils, and rock the color of rust.

Why It's in the Collection

Our United Kingdom Collection was built around heritage and character beyond the obvious icons — not just Big Ben and the London Eye, but the corners of Britain that hold their own kind of history. Hunstanton is Britain doing something unexpected, quietly, the way it usually does.

Curated for the journey.

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